By the largest city park in Shanghai, this shopping mall is playing the movement to release the summer vitality

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The largest urban park in Shanghai -Century Park, sports format and sports atmosphere in Kerry City, Pudong.In the fifth “Fifth Five -Year Shopping Festival”, the communities and various sports brands in the Kerry City assembly field in Pudong jointly opened the theme activity of the second season of “Wonderful Rhythm Movement Play Gargam 2024” to create a “home door” sportsSocial field.

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At the end of April, the fifth “Fifth Five -Year Shopping Festival” Pudong series was officially launched, the Swedish outdoor brand Houdini (Houdini) landed on the first shopping mall store in Mainland China in Kerry City, Pudong.In the eyes of the relevant person in charge of the brand, the unique geographical location of Kerry City in Pudong allows the brand to have the opportunity to carry out rich activities such as outdoor training and camping, and establish a closer connection with the customer base.

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Since its opening in 2011, Pudong Kerry City has always actively explored the creation of multiple life scenes based on consumer demand.In 2013, the Salomon Salmon run theme store opened in Kerry City, Pudong. Since then, nearly 30 high -end sports brands and emerging outdoor brands have continued to settle in.The movement atmosphere is gradually enriched.In 2017, the SHINEWITH health lifestyle community of Kerry was established. On average, more than 100 activities in Kerry City, Pudong each year, and attract nearly 1,000 active members, so that more sports enthusiasts have enriched their experience here and found it. I found it and found it.A sense of belonging.

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This year, Pudong Kerry City upgraded the sports retail brand portfolio. In addition to Houdini’s first direct -operated store in China, it also introduced the first new outdoor sports brand Montbell Pudong’s first store and cycling lifestyle brand RE.Professional sports brand selection, richer sports interactive experience.

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During the event, the brand in Kerry City, Pudong, to jointly create a sports vitality field.For example, join hands with the professional sports headset brand “SHOKZ Shaoyin” to create a “dynamic boxing field”. Consumers can wear boxing gloves to wield with the rhythm of music; the connection point of outdoor riding behaviors, cross -border popular food Shack to create “”Cycling Travels”, consumers can ride around the outdoor space of the mall.

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From May 18th to June 30th, the second season of “Wonderful Rhythm Movement Play Jia 2024” walked out of the business space in the form of open and fusion, and used nearly 10 carnival in nearly 10 carnival with dragon boats, cute pet games, professional sports challenges, parent -child fun games, etc.Activity to continue to convey a healthy lifestyle.

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